Beauty for Queens

By Morten Andersen, Co-founder  ·  leads clinic vetting & editorial standards  ·  Independent & not affiliated  ·  Last updated October 2026  ·  Sources

Injectables and Tox · Medical care

Botox Anti Wrinkle Injections

What anti wrinkle injections do, how much product each area takes, what it costs in the UK and US, the real side effect rates, and how to avoid fake product. Every figure is sourced.

IThe treatment
Practitioner preparing an anti wrinkle injection in a calm clinic setting

At a glance

What it doesRelaxes the muscles that fold the skin into frown lines, forehead lines and crow's feet
First changeUsually within a few days
Full effectAround two weeks
How long it lastsTypically three to four months
AppointmentFifteen to thirty minutes, including assessment
DowntimeLittle or none; small bruises are possible
UK price[2]About £100 to £350 a treatment
US price[3]$435 average fee reported by US plastic surgeons for 2023

What it is

Botox is one brand of botulinum toxin type A, a purified protein that blocks the signal from nerve to muscle where it is injected. Tiny doses soften the movement that folds the skin into expression lines. It does not fill, lift or tighten skin, and it does little for lines that are there because of lost volume or sun damage rather than movement. The effect wears off on its own as the nerve endings recover.

Several brands do the same job. They differ in formulation, and their units are product specific: 20 units of one brand is not the same dose as 20 units of another[1]. A good practitioner will tell you which product they use and why.

MarketBrands approved or licensed for cosmetic use
United States[7]Botox Cosmetic (2002), Dysport (2009), Xeomin (2011), Jeuveau (2019), Daxxify (2022), Letybo (2024)
United Kingdom[4]Alluzience, Azzalure, Bocouture, Botox, Letybo, Nuceiva, Relfydess

How much product, and why it matters for price

The US label for Botox Cosmetic sets these doses[1]. Practitioners adjust for your muscles, and many people need less, particularly for a softer result. Men often need more.

Area treatedBotox Cosmetic label doseInjection points
Frown lines between the brows20 units5
Crow's feet24 units (12 a side)6
Forehead lines20 units, given with the frown lines, so 40 in total5 plus 5
All three areas together64 units16

Clinics price by area, by unit or by package. A quote for "one area" tells you little until you know how many units it includes, so ask. Two clinics charging the same per area can be giving you very different doses.

Who it suits, and who it is not for

It suits people who see lines when they frown, raise their brows or smile, and who want a subtle result that wears off if they do not like it. Treating lines that only show on movement usually gives a more natural result than chasing deep creases that are etched in at rest.

It is not for you, or needs a doctor's view first, if any of these apply[1]:

  • You are pregnant or breastfeeding. It has not been adequately studied in either.
  • You have a nerve or muscle condition such as myasthenia gravis or Lambert Eaton syndrome.
  • You have an infection at or near the injection site.
  • You have had an allergic reaction to a botulinum toxin product before.
  • You are under 18. Cosmetic botulinum toxin for under 18s is illegal in England[6].

If what bothers you is hollowness, sagging or skin texture, Botox is the wrong tool and an honest practitioner will say so.

Risks and side effects

Most side effects are minor and short lived: pinprick bruises, redness, tenderness and a headache on the day. The ones people worry about are a drooping eyelid or brow, which happen when the product affects a neighbouring muscle. They fade as the product wears off, usually over weeks. These are the rates in the label's clinical trials[1]:

AreaMost common side effect in the label's trialsHow often
Frown linesDrooping eyelidAbout 3 in 100
Crow's feetEyelid swellingAbout 1 in 100
Forehead linesHeadacheAbout 9 in 100
Forehead linesDrooping browAbout 2 in 100

All botulinum toxin products carry a US boxed warning that the effect can spread beyond the injection site. The label notes no definitive serious cases of this at the approved cosmetic doses[1]. Get urgent medical help if you have any trouble swallowing, speaking or breathing after an injection.

Fake and unlicensed product: the real danger

The serious harm in recent years has not come from licensed product in a clinic. It has come from fake or unlicensed toxin, often injected at home, at parties or in salons by people with no medical training.

  • United States, 2024. The CDC traced harmful reactions in 17 people across 9 states to injections between November 2023 and April 2024, 13 of whom were admitted to hospital. Most had been injected with unverified product in non medical settings[5].
  • England, 2025. UKHSA confirmed 41 cases of botulism linked to cosmetic injections between June and August 2025. 32 people were admitted to hospital and 8 needed intensive care. Most had received products not licensed in the UK[4].

How to protect yourself:

  • Ask which brand will be used, and check it against the licensed list above.
  • Ask to see the box or vial before it is opened.
  • Walk away from offers that are far below local prices, or from treatment in a home or at an event.
  • In the UK, expect to meet the prescriber in person before treatment. Remote prescribing for cosmetic toxin is not allowed.

What it costs

The NHS puts the cost in the UK at about £100 to £350 a treatment, depending on the clinic and the area[2]. Cosmetic Botox is not available on the NHS. In the US, plastic surgeons reported an average fee of $435 for neuromodulator injections in 2023[3]; medspa and big city prices vary on either side.

Because it wears off, think in yearly terms. Three treatments a year at the NHS range comes to roughly £300 to £1,050 in the UK, or about $1,300 a year at the US average.

What pushes the price up: a doctor or senior nurse prescriber injecting, a prime city location, more areas and more units. A price far below the local going rate is a reason to ask what product is being used and who is injecting, not a bargain.

What happens on the day

  • Consultation. Medical history, medicines, and a look at how your face moves. You should be told the product, the dose and the risks before anything is injected.
  • Injections. A few small injections per area with a fine needle. It stings briefly; most people do not need numbing cream.
  • Afterwards. Clinics commonly advise no rubbing the area, no strenuous exercise and staying upright for a few hours. Follow your practitioner's instructions.
  • Two week review. A good clinic offers one after a first treatment, to check the result and top up if one side is uneven.

Questions to ask before you book

  • Who will inject me, what is their medical qualification, and who prescribes?
  • Which brand will you use, and how many units?
  • Is a review appointment included, and is a top up charged?
  • What happens if I get a drooping eyelid or an uneven result?
  • Can I see the product before you start?
Medical disclaimer

This is a medical aesthetic treatment. The information here is general and not medical advice. Results vary from person to person and are never guaranteed. Risks and suitability depend on your individual health and should be assessed in person by a qualified, regulated practitioner. Prices shown are indicative ranges only. Always confirm current pricing, risks and aftercare with the provider before booking.

Continue

Where to find it

Get matched

Find the right clinic for you

Tell us a little about what you are considering. We will match you with vetted providers and a private consultation. No pressure and no obligation.

The Beauty Edit

A quiet letter, once a month

Considered guidance on treatments, clinics and the questions worth asking. Subscribe to The Beauty Edit. Unsubscribe whenever you wish.

Curated shortlists

Best Botox clinics by city

Best Botox clinics in Leeds→Best Botox clinics in London→